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Destiny's Labyrinth Brand Board

DESCRIPTION

  • Greeting Cards & Baby Clothes
  • Lafayette, Colorado
  • E-commerce without a brick-and-mortar

Destiny's Labyrinth is a start-up, e-commerce company based in Lafayette, Colorado that offers LGBTQ+ greeting cards and baby clothes, including gender neutral choices. They approached Ebb and Flow to sort through their business ideas and create a series of logos to tie the three concepts together: Destiny's Labyrinth (the parent company), equalitee (the line of baby clothes) and equalwrites (the line of greeting cards). 

SCOPE OF WORK

  • One symbol mark to be used amongst all three business lines
  • A series of stylized fonts to create three unique yet similar marks
  • Color palettes for the parent company and secondary product line

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