Thank you for choosing Ebb and Flow!

To get us started, please answer the ten questions below using short descriptive sentences. Be as succinct as possible using adjectives to convey your thoughts. It is ok though to ramble on. If more is better, go for it. There is some intentional overlap. Each question offers an opportunity to analyze and describe your business differently. This exercise is intended to ignite your vision. Have fun and involve any stakeholders you want to include in the development of your vision.

 
 
Name *
Name
Choose the item that best represents you.
Describe your ideal demographic. For example: men and woman ages 18 - 35 that own a car and house and graduate from college.
Describe your business and the services, products and experience you offer.
Of the above, what are you most passionate about and can deliver with ease?
How are you different from your competitors? What really makes you stand out and why? Let your ego soar. Convey pride of your craft, skills and talents.
Describe what you want people to “see” when they find you. Use adjectives or descriptive phrases.
Describe what you want people to “feel” when they find you. Use adjectives or descriptive phrases.
Provide a list of 5-7 elements that are absolutely essential when conveying your brand’s personality. For example: professional, nimble, strong, bold, fast, approachable.
Provide a list of 5-7 images, symbols, quotes, artistic works of expression that you are drawn to and describe what draws you to them. Include how their meaning, the imagery or feelings evoked might represent your vision, goals and audience experience. Please provide links to images and/or websites when appropriate and available.
Are there any images, colors, fonts, symbols that you feel are essential to include in your identity? Please provide links to images and/or websites when appropriate and available.
Are there any images, colors, fonts, symbols that you feel should be avoided? Please describe. Please provide links to images and/or websites when appropriate and available.
Any additional thoughts, comments and/or inspirations you would like Ebb and Flow to consider as we develop your brand?